Marketing and Branding Strategies of Small and Medium-Sized Enterprises (SMEs): Use of Trademarks, Geographical Indications and Industrial Designs in Marketing and Advertising
| 文件编号 | WIPO/IP/ULN/03/6 |
| 相关会议 | WIPO/IP/ULN/03 |
| 发布日期 | 2003年10月1日 |
| English | Marketing and Branding Strategies of Small and Medium-Sized Enterprises (SMEs): Use of Trademarks, Geographical Indications and Industrial Designs in Marketing and Advertising |