Leveraging IP to Enter Foreign Markets: The Case of a Transnational Franchising Company
| Código de los documentos | WIPO/SMES/SIN/07/2(B) |
| Reuniones conexos | WIPO/SMES/SIN/07 |
| Fecha de publicación | 1 de septiembre de 2007 |
| English | Leveraging IP to Enter Foreign Markets: The Case of a Transnational Franchising Company |