Exploiting Intellectual Property Assets: Overview of Licensing, Franchising and Merchandising
| Código de los documentos | WIPO/SMES/ULN/13/S/LEONG |
| Reuniones conexos | WIPO/SMES/ULN/13 |
| Fecha de publicación | 16 de mayo de 2014 |
| English | Exploiting Intellectual Property Assets: Overview of Licensing, Franchising and Merchandising Prepared by Susanna H.S. Leong, Assistant Professor and Vice Dean, NUS Business School, National University of Singapore |