Marketing and Branding Strategies of Small and Medium-Sized Enterprises (SMEs): Use of Trademarks, Geographical Indications and Industrial Designs in Marketing and Advertising
| Código de los documentos | WIPO/IP/ULN/03/6 |
| Reuniones conexos | WIPO/IP/ULN/03 |
| Fecha de publicación | 1 de octubre de 2003 |
| English | Marketing and Branding Strategies of Small and Medium-Sized Enterprises (SMEs): Use of Trademarks, Geographical Indications and Industrial Designs in Marketing and Advertising |