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Workshop 10: Maximizing Intangibles Benefits from IPRs Protection to Exploitation of IPRs: Business Strategies based on Franchising and/or Merchandising

Document CodeWIPO/SMES/ROM/09/P/WORKSHOP10/02
Related Meeting(s)WIPO/SMES/ROM/09
Publication DateDecember 11, 2009
EspañolWorkshop 10: Maximizing Intangibles Benefits from IPRs Protection to Exploitation of IPRs: Business Strategies based on Franchising and/or Merchandising

Mrs. Susan Fernández Martín, INDITEX, Legal Department, Arteixo, Spain

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Workshop 10: Maximizing Intangibles Benefits from IPRs Protection to Exploitation of IPRs: Business Strategies based on Franchising and/or Merchandising, single (ppt)
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