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Theme 4: Differentiation Strategies: Role of IP in Building Trust and Branding by MSMEs

Document CodeWIPO/SMES/ROM/09/J/THEME04/4
Related Meeting(s)WIPO/SMES/ROM/09
Publication DateDecember 11, 2009
EnglishTheme 4: Differentiation Strategies: Role of IP in Building Trust and Branding by MSMEs

Vinícius Bogéa Camara, Advisor, Directorate of Trademarks, INPI Brazil, Brasilia, Brazil

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