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Theme 4: Differentiation Strategies: Role of IP in Building Trust and Branding by MSMEs

Document CodeWIPO/SMES/ROM/09/J/THEME 04/1
Related Meeting(s)WIPO/SMES/ROM/09
Publication DateDecember 11, 2009
EnglishTheme 4: Differentiation Strategies: Role of IP in Building Trust and Branding by MSMEs

Mr. James Conley, Professor, Kellogs School of Management, Chicago, United States of America

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