Program

prepared by the Secretariat of WIPO

Time	Thursday, October 29, 2009
09.30 - 10.00	Welcome address by: World Intellectual Property Organization (WIPO) and Ministry of Culture of Spain
10.00 - 10.30	Intellectual property and cultural heritage at the crossroads of law, technology and business: a view from WIPO Speaker: Mr. Richard Owens, Director, Copyright E-Commerce Technology and Management Division, WIPO [PPT]
	Theme I: Cultural Heritage Institutions as Users of Intellectual Property: Accessing and Preserving Cultural Heritage
10.30 - 11.00	Topic One: Intellectual property issues related to digital preservation, display, public communication and reproduction of cultural heritage Speaker: Mr. Juan José Marin, Professor of Law, Universidad de Castilla - La Mancha, Toledo and Lawyer, Gómez-Acebo & Pombo, Madrid [DOC]
11.00 - 11.30	Coffee Break
11.30 - 12.00	Topic Two: Libraries as custodians of cultural heritage in Spain and the European Union Speaker: Ms. Milagros Del Corral, Director, National Library of Spain, Madrid [PPT]
12.00 - 12.30	Topic Three: Libraries, archives and cultural heritage in Latin America: the experience of Chile Speaker: Ms. Nivia Palma, Director, Dirección Bibliotecas, Archivos y Museos de Chile, Santiago de Chile
12.30 - 13.00	Topic Four: Accessing cultural heritage online: the role of rightsholders Speaker: Ms. Magdalena Vinent, Managing Director, CEDRO, Madrid [PPT]
13.00 - 13.15	Topic Five: The perspective of search engines Speaker: Mr. Yoram Elkaim, Head of Legal, Southern Europe, Google, Paris [PPT]
13.15 - 14.00	Round Table discussion Moderator: Mr. Carlos Guervós, Director, Copyright Unit, Ministry of Culture, Madrid
14.00 - 15.30	Lunch
15.30 - 16.00	Topic Six: Identifying and accessing cultural heritage in the digital environment: the public domain, orphan works and the role of registries Speaker: Mr. Andrés Guadamuz, Professor of Law, University of Edinburgh, Edinburgh [PDF]
16.00 - 16.30	Topic Seven: Documentation and digitization of intangible cultural heritage: the experience of WIPO Speaker: Ms. Brigitte Vezina, Consultant, Traditional Knowledge Division, WIPO [PPT]
16.30 - 17.00	Coffee Break
16.45 - 17.45	Round Table discussion Moderator: Mr. Victor Vázquez López, Senior Counselor, Copyright E-Commerce Technology and Management Division, WIPO

Time	Friday, October 30, 2009
	Theme II: Cultural Heritage Institutions as Creators, Owners and Managers of Intellectual Property
09.30 - 10.00	Topic Eight: The commercial value of cultural heritage: markets and the “Experience Economy” Speaker: Ms. Rina Pantalony, Author, WIPO Guide on Managing Intellectual Property for Museums, New York [PPT]
10.00 - 11.00	Topic Nine: Displaying art on the Web: the experience of major museums Speakers: Mr. Javier Docampo, Head of Documentation, Museo Nacional del Prado, Madrid Ms. Maria Pallante, Associate Register for International Affairs, US Copyright Office; Former Legal Adviser, Guggenheim Museum, New York [PPT]
11:00 - 11.30	Coffee Break
11.30 - 12.00	Topic Ten: Legal challenges for preserving and accessing photographic archives: the experience of Mexico Speaker: Ms. Carmen Quintanilla Madero, Intellectual Property Director, Grupo Televisa, Mexico City [PPT]
12.00 - 12.30	Topic Eleven: Preservation of web-based materials: the experience of the Netherlands Speaker: Ms. Annemarie Beunen, Copyright lawyer, National Library of the Netherlands, The Hague [PPT]
12.30 - 13.00	Topic Twelve: Online use of cultural heritage in educational institutions: an example from Spain Speaker: Ms. Ana Álvarez Lacambra, Content Coordinator of Red.es, Madrid [PPT]
13.00 - 14.00	Round table discussion Moderator: Mr. Richard Owens, Director, Copyright E-Commerce Technology and Management Division, WIPO
14.00 - 14.15	Closing Remarks

Program

Theme I: Cultural Heritage Institutions as Users of Intellectual Property: Accessing and Preserving Cultural Heritage

Theme II: Cultural Heritage Institutions as Creators, Owners and Managers of Intellectual Property