WIPO-INSME International Training Program on Intellectual Property and Management of Innovation in Small and Medium-Sized Enterprises

9.00 - 9.30 

Registration

09.30  - 10.00 

OPENING CEREMONY addressed by

Mr. Sherif Saadallah, Executive Director, World Intellectual Property Organization (WIPO)

Mrs. Simona Marzetti, Secretary General, International Network for Small and Medium-sized Enterprises (INSME) Association

10.00 - 10.30

Theme 1 

Intellectual Property Serving Entrepreneurship:  The Role of the SMEs Division of WIPO

Mr. Guriqbal Singh Jaiya, Director, Small and Medium-sized Enterprises (SMEs) Division, WIPO [PPT]

Discussion

Reading material:

• About SMEs Division
• Introduction to IP for business
• Partners

10.30 - 11.00

Coffee Break

Protecting New and Innovative Business Ideas: the Importance of Proper Management of Trade Secrets; Case Studies

Speaker:

Ms. Lien Verbauwhede, Consultant, SMEs Division, WIPO [PPT]

Discussion

Reading material:

• Trade Secrets are Gold Nuggets: Protect Them (PDF)
• Trade Secrets: Policy Framework and Best Practices (PDF)
• International Trade in Technology - Licensing of Know-How and Trade Secrets
• What an Employee Needs to Know About Trade Secrets
• Disclosing Confidential Information
• The Outsourcing Offshore Conundrum: An Intellectual Property Perspective
• Management of Intellectual Property in Offshore Outsourcing: How Shinetech Software Inc. Sets Itself Apart From its Competitors

Mr. Paul Schwander, Principal Administrator, European Patent Office (EPO), The Hague [PPT]

• Patent Guide
• Patenting Software
• Collection of PCT User Strategies
• Myths and Missteps: What Investors Should Know About Patents

Defensive Publication:

• Defensive Publishing: A Strategy for Maintaining Intellectual Property as Public Goods
• Research Disclosure
• Articles on Defensive Publication
• Leveraging the Power and Value of Intellectual Property
• A New Dynamism in the Public Domain (PDF)
• A General Approach for Determining When to Patent, Publish, or Protect Information as a Trade Secret (PDF)
• Protecting Minor Improvements on Core Patents: Complementing Traditional Patent Protection With Strategic Disclosure (PDF)

   

13.00 - 14.30

Lunch break

14.30 - 15.30

Theme 4 

• Assessing the Value of a Patent: Things to Bear in Mind
• Leveraging Intellectual Property: Beyond the Right to Exclude
• New Product Launch: Evaluating your Freedom to Operate

15.30 - 16.30

Theme 5 

Importance of Using Patent Information

Speaker:

Mr. Paul Schwander, Communications & Documentation Helpdesk Manager, European Patent Office (EPO) [PPT]

• Tapping into Patent Information: Buried Treasure (PDF)
• Prior Art Searches: A Must For Innovative SMES
• Going Beyond the Prior Art Search: The Experience of a High Tech Sports Equipment Start up Points Towards the Importance of Access to and Trust in Intellectual Property Experts

16.30 - 16.45

Coffee break

16.45 - 18.30

Theme 6 

Practical Session:  How to Find Patent Information

Speaker: 

Mr. Paul Schwander, Communications & Documentation Helpdesk Manager, European Patent Office (EPO) [PPT]

18.30 - 19.30

Networking Cocktail offered by INSME

9.30 - 10.30

Theme 7 

Introduction to Trademark and Industrial Design

Speaker:

Mr. Denis Cohen, Head, Legal Department, Sector of Trademarks, Industrial Designs and Geographical Indications 

• Trademark Guide
• Industrial Design Guide
• The Role of Trademarks in Marketing
• Trademark Usage: Getting the Basics Right (PDF)
• Beyond Tradition: New Ways of Making a Mark (PDF)
• The Power of Designs for Marketing Success (PDF)
• Emerging Trademark Issues on the Internet (PDF)
• Use it or Lose it: The Importance of Verifying Trademark Use

10.30 - 11.30

Theme 8 

Importance of Collective Marks, Certification Marks and Geographical Indications for SMEs

Speaker:

Mr. Martin Senftleben, Associate Officer, Sector of Trademarks, Industrial Designs and Geographical Indications, WIPO [PPT]

• The Value of Collective and Certification Marks for Small Players (PDF)
• Using Collective Marks for the Protection of Traditional Products
• Darjeeling: Challenges in the Protection and Enforcement of IP Rights - Tea Board (India)

11.45 - 13.00

Theme 9 

Registration Systems for Trademarks and Industrial Designs

Speakers:

Mr. José Graca Aranha, Director, Sector of Trademarks, Industrial Designs and Geographical Indications, Information and Promotion Division, WIPO [PPT]

• The Madrid System
• The Hague System
• Advantages of the Madrid System of International Registration of Marks for SMEs

14.00 - 15.00

Theme 10 

Negotiating Technology License Agreements

Speaker:

Discussion

Reading material:

• Exchanging Value - Negotiating Technology Licensing Agreements: A Training Manual
• Overview of Contractual Agreements for the Transfer of Technology (PDF)
• Starting a New Company: Considering Franchising as an Option
• Savvy Marketing: Merchandising of IP Rights
• Insecure Transactions: Deficiencies in the treatment of Technology Licenses in Commercial Transactions involving Secured debt or bankruptcy (PDF)
• "Technology Transfer" or the Licensing of Intellectual Property Rights (PDF)

15.00 - 16.00

Theme 11 

Introduction to Copyright and Related Rights

Speaker:

Ms. Lucinda Jones, Senior Legal Officer, Copyright E-Commerce Technology and Management Division, WIPO [PPT]

• Copyright and Related Rights
• Intellectual Property and E-commerce: How to Take Care of Your Business' Website

16.15 - 17.30

Theme 12 

Outreach and Support Programs in the Field of Copyright:  CEDRO Experience

Speaker:

Mr. Victoriano Colodrón Denis, Technical Director, Centro Español de Derechos Reprográficos (CEDRO) [PPT]

9.00 - 10.00

Theme 13 

Business Approach to Copyright

Speaker:

Mr. Salvador Vives, Tirant Lo Blanch, Valencia [PPT]

Discussion

Reading material:

• Copyright Protection: Reaping the Benefits of Literary or Artistic Creativity (PDF)

• Business Success, Copyright and the Digital Environment (PDF)

10.00 ? 11.00

Theme 14 

Use of IP Assets as a Tool for Accessing Financing

Speaker:

Mr. Jeremy Lack, Attorney-at-law, Geneva

• Assessing the Value of a Patent: Things to Bear in Mind
• The Value of Intellectual Property, Intangible Assets and Goodwill
• Getting a Grip on Accounting and Intellectual Property
• Intellectual Property Assets in Mergers and Acquisitions (PDF)
• Valuation of Intellectual Property: What, Why and How? (PDF)
• Security Interests in Intellectual Property:  An International Comparative Approach (PDF)
• Security Interests in IP & Enforcement Issues - An Insolvency Perspective (PDF)
• Perfecting Security Interests in Computer Programs-Collateral Protection (PDF)
• The Financing of IP under Under Revised Article 9
• Proposal for Security Interests in Intellectual Property (PDF)
• Intellectual Property in Secured Transactions
• Insecure Transactions: Deficiencies in the treatment of Technology Licenses in Commercial Transactions involving Secured debt or bankruptcy (PDF)
• Intellectual Alchemy: Securitization of Intellectual Property as an Innovative Form of Alternative Financing (PDF)
• Intellectual Property Due Diligence: A Critical Prerequisite to Capital Investment (PDF)

11.15 - 12.15

Theme 15 

Developing an IP Strategy and Integrating IP in your Business Plans, Marketing and Export Strategies

Speaker:

Mr. Jeremy Lack, Attorney-at-law, Geneva

• Practical IP Issues in Developing a Business Plan

• Intellectual Property Rights and Exports: Avoiding Common Pitfalls

12.15 - 13.15

Theme 16

IP Valuation

Speakers:

Mr. Kelvin King, Expert, Valuation Consulting, London [PPT]

• Valuation of Intellectual Property: What, Why and How? (PDF)
• The Value of Intellectual Property, Intangible Assets and Goodwill

13.15 - 14.15

Lunch Break

14.15 - 15.15

Theme 17

Solving disputes:  The Services of the WIPO Arbitration and Mediation Center

Speaker:

Mr. Ignacio de Castro Llamas, Head, Information and External Relations Section, WIPO Arbitration and Mediation Center, WIPO [PPT]

• Dispute Resolution for SMEs (PDF)
• IP Ownership: Avoiding Disputes (PDF)

16.15 - 17.15

Theme 18

Effective Enforcement of IPRs

Speaker:

Mr. Wolfgang Starein, Director, Copyright and Related Rights and Industry Relations Sector Enforcement and Special Projects Division, WIPO

• Dealing with Violators of Intellectual Property Rights (PDF)
• The Role of The Government Authorities in the Enforcement of Intellectual Property Rights (PDF)
• What to do if You're Accused of Copyright Infringement

17.15 - 17.30

Closing of works

Trainees:

Feedback form for training evaluation