Developing Brand Equity for the Products and/or Services of SMEs: Use of Trademarks, Trade Names, Geographical Indications and Industrial Designs for Advertising and Marketing in Domestic and Foreign Markets
رمز الوثيقة | WIPO/IP/MOW/02/9 |
الاجتماعات ذات الصلة | WIPO/IP/MOW/02 |
تاريخ النشر | 1 مايو 2002 |
English | Developing Brand Equity for the Products and/or Services of SMEs: Use of Trademarks, Trade Names, Geographical Indications and Industrial Designs for Advertising and Marketing in Domestic and Foreign Markets |