November 29, 2022
In our latest Madrid System case study, we take a closer look at how small and medium-sized enterprises (SMEs) can use WIPO’s international trademark system to protect their brands in new overseas markets.
You’ll find out more about Paris-based “Energysquare”’s experience of using the Madrid System – including some of the issues that they came up against, and how they addressed them. And you’ll get valuable tips on points to ponder before you file an application for trademark protection.
Do your research early on! Make sure to check as part of your marketing and business strategy, that the name you want to protect is available. Changing name later on could have a huge impact on your business.Timothée Le Quesne, Energysquare
Do you own or represent a company that currently uses the Madrid System? Would you like to share your story – illustrating how you have leveraged the Madrid System to secure international trademark protection? If yes, please contact us! Just (select “Something else” under “My request concerns”, and tell us about your brand.