April 25, 2022
We have published another case study highlighting how the Madrid System supports companies manage their portfolio of international registrations. Today, we present the case of Nishiyama Seimen, the medium-sized Japanese ramen manufacturer.
Nishiyama Seimen started its business in 1953 after it founder Takayuki Nishiyama created the Sapporo ramen, characterized by thick, firm and curly noodles. Today, the company manufactures more than 200 flavors and 400 types of noodles.
In 1975, the brand started exporting its products, which can be found today in 33 countries. On top of ramen and other food products, the company also provides services registered under their brands, such as cooking techniques and business management training for chefs who would like to use Nishiyama Siemen products.
Many times, the challenge for small and medium-sized companies is having a small department to take care of all legal matters. Moreover, being a company with both products and services registered in several countries and potential to expand into other markets, trademark registration can prove complex. Discover how the Madrid System has been helping Nishiyama Seimen effectively manage and increase their portfolio.
Read the full Nishiyama Seimen case study
Do you own or represent a company currently using the Madrid System? If you are interested in sharing your own story, illustrating how you have leveraged the Madrid System to secure international trademark protection, let us know through Contact Madrid. Simply select “Something else” under “My request concerns”, and tell us about your brand.
We will be highlighting more of our latest case studies throughout the rest of the year, featuring innovative companies across a variety of different industries. These case studies will provide you with insights into how companies can make the most of the Madrid System to support their global expansion and how protecting your mark abroad can help you obtain wider market recognition and increase your global competitiveness. Stay tuned!
In the meantime, find more case studies on the Madrid System.