February 17, 2022
We have published another case study highlighting how the Madrid System helps companies manage their portfolio of international trademark registrations. Today, we present the case of Chinese automotive manufacturer, Geely. From a refrigerator parts manufacturer to developing innovative and sustainable mobility technologies in less than four decades!
Geely, founded in 1986 as a refrigerator parts manufacturer, entered the automotive industry in 1997. Since then, it has expanded internationally and acquired several other automotive brands such as Volvo Cars, Lotus or Proton cars. Since 2012, it has been listed among the Fortune Global 500.
In addition, Geely has transformed into a global innovative technology group, adding different business sectors such as mobility services, digital technology, financial services and education, with a focus on sustainable vehicles and green factories.
Any company devoted to research and innovation – a sector that is evolving so rapidly – needs to be able to quickly update and manage its trademark registrations. Discover how Geely relies on WIPO’s Madrid System to expand its portfolio while ensuring intellectual property (IP) protection.
Access the full Geely case study
We will be highlighting more of our latest case studies throughout the year, featuring innovative companies across a variety of different industries. These case studies will provide you with insights into how companies can make the most of the Madrid System to support their global expansion and how protecting your mark abroad can help you obtain wider market recognition and increase your global competitiveness. Stay tuned!