Madrid Case Study Highlight: Toyota Motor Corporation: A Company Born from Innovation

January 18, 2022

We bring you another case study highlighting how the Madrid System supports companies’ intellectual property. Today, we review the case of automotive manufacturer company Toyota Motor Corporation. With presence in over 160 countries and an innate culture of research and development, the company relies on the Madrid System to manage their large portfolio of international trademarks.

With a history that dates back over a century, Toyota Motor Corporation has become Japan’s leading car manufacturer. The company holds a strong reputation for innovation and new technologies that has forged since its early days, when Sakichi Toyoda patented a wooden handloom in 1890. Forty years later, Toyota was founded.

(Photo: Toyota Motor Corporation)

Since then, the company has expanded its products to over 160 countries, with production facilities located in 28 countries and manufacturing over nine million vehicles per year.

For a company who is constantly innovating and has acquired a large brand portfolio over the decades, a systematic and organized trademark registration system is needed to avoid possible counterfeiting and other forms of misappropriation. Discover how Toyota Motor Corporation proactively strived to expand and protect its IP portfolio with the help of the Madrid System.

Read the full Toyota case study

Coming soon

We will be highlighting more of our latest case studies throughout the rest of the year, featuring innovative companies across a variety of different industries.

These case studies will provide you with insights into how companies can make the most of the Madrid System to support their global expansion and how protecting your mark abroad can help you obtain wider market recognition and increase your global competitiveness. Stay tuned!

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Read more case studies on the Madrid System.