Madrid Case Study Highlight:, e-Commerce from China to the World

December 16, 2021

We bring you another case study highlighting how the Madrid System can support companies manage their portfolio of international registrations. Today, we review the case of Chinese e-commerce company Throughout the years, has grown and diversified its business range with the help of the Madrid System.

With over twenty years of experience, has become a top technology and services enterprise with supply chain at its core. The company started selling magneto-optical disks, but today delivers all kind of products across China and has diversified its business into industries as varied as logistics, technology or health.
(Photo: ©

Globally, is transitioning its business model from “the world to China” to “China to the world”. In short, it aims to bring its knowledge in retail infrastructure – from logistics to supply chain, technology and other capabilities – to the world.  For this, has experimented a fast, online and global growth during the past several years. This growth, together with an increase in business areas, set a high requirement for´s trademark strategy.

A structured and reliable trademark registration system like the Madrid System is highly beneficial for rapidly developing brands. Discover how has been successfully leveraging it since 2012.

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Coming soon

We will be coming back with more of our latest case studies next year, featuring innovative companies across a variety of different industries. These case studies will provide you with insights into how companies can make the most of the Madrid System to support their global expansion and how protecting your mark abroad can help you obtain wider market recognition and increase your global competitiveness. Stay tuned!

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Read more case studies on the Madrid System.