Madrid Case Study Highlight: Xiaomi Corporation, Promoting a Better Life through Innovative Technology
November 24, 2021
We bring you another case study highlighting how the Madrid System can support companies manage their portfolio of international registrations. Today, we review the case of consumer electronics company Xiaomi Corporation. Over the past decade, Xiaomi grew rapidly and took advantage of the Madrid System to consolidate its trademark portfolio.
Founded in April 2010, Xiaomi Corporation is a consumer electronics company producing smartphones and smart devices, including robot vacuum cleaners and smart watches. The company’s mission is to manufacture top quality products with fair prices and to improve customers’ standard of living around the world through innovative technology.
Since its inception, Xiaomi Corporation’s strategic branding has integrated many trademarks including Xiaomi, Redmi, or Mijia, as well as multiple sub-brands, consolidating a substantial portfolio. The company owns over 18,000 trademarks for their products, which are exported to nearly 100 countries.
Due to its rapid development in foreign markets, the corporation quickly started to face rigorous challenges regarding intellectual property globally, and the need for a structured and convenient trademark registration method became an urgent necessity. Discover how the Madrid System helps Xiaomi Corporation manage thousands of trademarks worldwide while saving both time and money.
We will be highlighting more of our latest case studies throughout the rest of the year, featuring innovative companies across a variety of different industries. These case studies will provide you with insights into how companies can make the most of the Madrid System to support their global expansion and how protecting your mark abroad can help you obtain wider market recognition and increase your global competitiveness. Stay tuned!