Helping SMEs Protect Brands and Designs in Latin America and the Caribbean

Are you an SME thinking about expanding into Latin America and the Caribbean? Registering your trademarks and designs across borders early on is key to success – and it doesn't have to be complex.

Join WIPO and the Latin America IP SME Helpdesk for a free webinar designed specifically for SMEs and individual entrepreneurs preparing to expand into the region.

  • Date: Wednesday, September 23
  • Time: 15:00—16:00 (Geneva time)
  • Language: English

Register now (Can't make it live? Register anyway and we will send you the recording.)

We will explore

  • Trademark and design registration routes open to businesses expanding into Latin America and the Caribbean
  • Key considerations for protecting trademarks and designs in the region and building an effective brand protection strategy
  • How WIPO's Madrid System and Hague System support efficient trademark and design protection across multiple export markets
  • Real-life SME case studies – common pitfalls, lessons learned, and practical steps to protect IP effectively

With regional insights from the Latin America IP SME Helpdesk and WIPO expertise on the Madrid and Hague Systems, you will leave with a clear picture to help you take the next steps in your global brand protection journey.

Questions?

Get answers to all your questions straight from our experts in the live Q&A at the end of the webinar.

We look forward to welcoming you online.

This webinar is part of a joint series between WIPO and the European Commission's International IP SME Helpdesks, designed to help SMEs and individual entrepreneurs expand confidently into key markets — including China, South-East Asia, India, and Latin America. Through this partnership, WIPO and the IP SME Helpdesks aim to strengthen SMEs' awareness and practical use of intellectual property (IP) tools to protect and manage their brands as they grow internationally.


Tags:
헤이그 – 국제디자인제도, 마드리드 – 국제상표제도, eMadrid

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