IP Outreach Research > IP Crime


Title: Piratas Março 09
Author: [Paraná Pesquisas]

Jornal de Londrina

Year: 2009


Subject/Type: Counterfeiting, Piracy
Focus: Apparel and Shoes, Consumer Electronics / Electronic Equipment, Film, Music, Tobacco Products
Country/Territory: Brazil
Objective: To examine consumer behaviour and opinions concerning counterfeit and pirated goods.
Sample: 865 consumers aged 16+
Methodology: Face-to-face interviews

Main Findings

58% of consumers in Londrina reported having bought a counterfeit/pirated good in the last two years. Popular reasons for buying counterfeit/pirated goods were “price” (94%) and “ready availability” (6%). Just 1.4% felt that fakes were of the same quality as genuine products.

Most often bought were: CDs (bought by 69% of those having bought a fake good in the last two years), followed by DVDs (54%), consumer electronics (4%) and clothing (4%). Only 1.2% reported buying fake cigarettes.

[Date Added: Sep 18, 2009 ]