IP Outreach Research > IP Crime


Title: Piratas Abril 07
Author: [Paraná Pesquisas]


Year: 2007


Subject/Type: Counterfeiting, Piracy
Focus: Apparel and Shoes, Consumer Electronics / Electronic Equipment, Film, Music, Personal Care Products, Software, Toys, Watches
Country/Territory: Brazil
Objective: To examine Curitibans' behaviour and opinions concerning counterfeit and pirated goods.
Sample: 552 municipality of Curitiba inhabitants
Methodology: Face-to-face interviews

Main Findings

62% of Curitibans reported having bought a counterfeit/pirated good in the last two years. Popular reasons for buying counterfeit/pirated goods were “price” (84%) and “ready availability” (9%). Less than 2% felt that fakes were either of good quality or of the same quality as genuine products.

Most often bought were: CDs (bought by 85% of those having bought a fake good in the last two years), followed by DVDs (39%), clothing (6%), toys (4%), software (3%), watches (2%), consumer electronics (2%) and perfumes (1%).

Pirated and counterfeit products were most often acquired “in the street” (52%), in brick and mortar stores (30%) and public transport terminals (11%). 52% felt that counterfeiting and piracy have links to organized crime, while 37% did not think so.

[Date Added: Sep 18, 2009 ]