IP Outreach Research > IP Crime


Title: O Consumo de Produtos Piratas no Brasil 2008
Author: [IPSOS]

Federação do Comércio do Estado do Rio de Janeiro

Year: 2009


Subject/Type: Counterfeiting, Piracy
Focus: Aircraft and Auto Parts, Apparel and Shoes, Consumer Electronics / Electronic Equipment, Fashion Accessories, Film, Music, Personal Care Products, Software, Tobacco Products, Toys, Watches
Country/Territory: Brazil
Objective: To find out who consumes counterfeit products, why they are consumed, and whether consumers are aware of the consequences of counterfeit goods consumption.
Sample: 1.000 households in 70 cities and 9 metropolitan regions
Methodology: Survey

Main Findings

In 2008, 47% of consumers bought at least one pirated product (5% more than in 2006 and 2007). 94% indicated that price is the decisive factor when buying counterfeits. The most-often consumed counterfeit goods were: CDs (with 83% of counterfeit buyers having purchased pirated CDs), followed by DVDs (69%), glasses (7%), shoes (7%), watches, clothes, toys and perfumes (all 5%).

Counterfeit buyers and non-counterfeit buyers reported that they were most likely to reject fakes of the following products: electronic devices (41%), perfumes (20%), software (19%), DVDs (19%), glasses (18%), and shoes (17%).

64% of consumers affirmed that the consumption of pirated goods can have negative consequences: 85% believed that counterfeits hurt the manufacturers/artists; 79% felt that counterfeiting hurts legitimate businesses; 77% were aware of tax evasion related to counterfeits; 68% associated counterfeiting with organised crime; 63% affirmed that counterfeiting causes unemployment.

Those not buying fakes gave the following reasons for not doing so: “low quality” (55%), “lack of warranty” (20%), “negative effect on genuine vendors” (8%), “fear that money saved with counterfeit not outweighing possible damage” (6%), and “fear of prosecution for buying an illegal product” (5%).

[Date Added: Sep 15, 2009 ]