IP Outreach Research > IP Crime
Reference
| Title: | Brands Report 2009 |
| Author: | [Marks & Clerk LLP] |
| Source: | http://www.marks-clerk.com/uk/attorneys/publications/reports.html |
| Year: | 2009 |
Details
| Subject/Type: | Counterfeiting |
| Focus: | Brands (non-deceptive counterfeits) |
| Country/Territory: | United Kingdom |
| Objective: | To find out about commercial challenges currently faced by businesses, the role of brands, and their protection and valorisation. |
| Sample: | 222 UK businesses, with an emphasis on mid-ranking to senior business people |
| Methodology: | Online survey |
Main Findings
UK businesses overwhelmingly agree that counterfeiting is likely to increase in economic downturns (97%), helped by rising demand (95%) and the growing importance of the Internet (80%), in particular of online market places. Correspondingly, 75% think that stronger protection is needed to safeguard companies in online market places.
Measures recommended to combat Internet (trademark) infringements include: “a more powerful cybercrime authority, with stiffer penalties for infringers” (61%), “the creation of a protocol to engage search engines with the fight against counterfeiters” (59%), “imposing stronger penalties on secondary markets like eBay” (56%), and “allocation of more resources to the problem by companies themselves” (40%).
Economic downturns also have an impact on preventive action against counterfeiting: 80% respondents consider that the progress made educating consumers about counterfeiting may be undone in difficult economic circumstances.
[Date Added: Aug 10, 2009 ]