IP Outreach Research > IP Crime
Reference
| Title: | Luxury Institute Wealth Survey |
| Author: | [Luxury Institute] |
| Source: | http://www.luxuryinstitute.com/doclib/doclib_popup.cgi?file=46-9dc62cb08ece6c1b2713b97e6c012839.pdf |
| Year: | 2006 |
Details
| Subject/Type: | Counterfeiting |
| Focus: | Brands (deceptive counterfeits), Brands (non-deceptive counterfeits), Luxury Goods |
| Country/Territory: | United States of America |
| Objective: | To analyze the effects of counterfeiting of luxury goods. |
| Sample: | 300+ American households with a minimum of $200.000 in gross annual income and minimum net worth of $1.000.000 |
| Methodology: | Survey |
Main Findings
Four out of five wealthy American consumers say that counterfeiting of luxury brands has a negative impact on the brands affected. Older respondents are more likely to feel that way (83%) than those aged 18-30 (67%).
Forty percent of wealthy consumers report knowing at least some people who buy counterfeit goods. Younger wealthy Americans are more likely to be familiar with counterfeit luxury goods buyers than those aged 40 and above. Overall, 56% of respondents see the purchase of counterfeit luxury goods getting worse in the next few years.
Most wealthy consumers are not fooled by the quality of fake luxury goods: three quarters say that counterfeits are visibly inferior, and three quarters also say they can often spot the difference between a fake and the real thing.
The wealthy have little respect for individuals who buy fake goods and the countries that allow the illegal production of these goods: over two thirds say that governments should impose sanctions on countries that allow the production, distribution and sale of fake luxury goods, and 85% say that China is the one country that is doing the least within the international community to stop this problem.
[Date Added: Jul 31, 2009 ]