IP Outreach Research > IP Crime
Reference
| Title: | POLLARA Survey |
| Author: | [POLLARA] |
| Source: | Canadian Anti-Counterfeiting Network |
| Year: | 2007 |
Details
| Subject/Type: | Counterfeiting, Piracy |
| Focus: | Apparel and Shoes, Brands (deceptive counterfeits), Brands (non-deceptive counterfeits), Consumer Electronics / Electronic Equipment, Fashion Accessories, Film, Medicines and Medical Devices, Software, Watches |
| Country/Territory: | Canada |
| Objective: | To better understand the extent of counterfeiting and piracy in Canada. |
| Sample: | 2.034 randomly selected Canadian households with Internet access |
| Methodology: | Online survey |
Main Findings
28% of respondents admitted to having knowingly purchased counterfeit products, and an additional 12% had bought goods without realising that they were counterfeits. 86% would be less likely to purchase counterfeits when informed of the links between counterfeiting and organised crime. 90% agree that the low chances of being caught contribute to the selling/buying of counterfeits.
The study also found low awareness concerning the wide range of everyday products affected by counterfeiting. Almost half of consumers who bought pirated music (43%), movies (45%) and software (44%) would have purchased the original product if they had not purchased the counterfeit.
Respondents favoured heavy fines (70%) and jail time (43%) as deterrents to counterfeiting. Respondents have bought counterfeit clothes (41%), watches (28%), sunglasses (25%), handbags/purses (21%), movies (20%) and software (17%). The quality of counterfeits compared to original products was mostly perceived as "a lot poorer" (55%) though 34% considered the quality to be the same.
[Date Added: Aug 12, 2008 ]