IP Outreach Research > IP Crime
|Title:||The Money Programme: Britain's favourite fakes|
British Broadcasting Corporation (BBC)
|Focus:||Apparel and Shoes, Beverages, Fashion Accessories, Film, Music, Personal Care Products, Tobacco Products, Video Games, Watches|
|Objective:||To determine counterfeit consumption and attitudes towards them by UK residents.|
|Sample:||991 adults (15+) in Great Britain|
One in five British consumers (19%) admits to having bought at least one fake good in the last few years (73% have not). 82% reportedly know that it is wrong and theft to buy fake goods. However, 21% report buying counterfeit goods notwithstanding, and 10% do not see anything wrong with buying counterfeit items.
The UK’s most popular fakes are: DVDs (with 34% of counterfeit buyers having purchased them), followed by music/CDs (18%), clothes/shoes (17%), jewellery/watches (10%), cigarettes (9%), and sunglasses (9%). Commonly, fakes are bought at market stalls (27%), during overseas trips (19%), from car boot sales (15%), and from street vendors (15%).
Typical counterfeit consumers are male, under 55 years old, in full-time work, live in the North of the country, have Internet access, and live with children at home.
[Date Added: Jan 20, 2009 ]