IP Outreach Research > IP Crime


Title: O Consumo de Produtos Piratas no Brasil 2006
Author: [IPSOS]

Federação do Comércio do Estado do Rio de Janeiro

Year: 2006


Subject/Type: Counterfeiting, Piracy
Focus: Aircraft and Auto Parts, Apparel and Shoes, Consumer Electronics / Electronic Equipment, Fashion Accessories, Film, Music, Personal Care Products, Software, Tobacco Products, Toys, Watches
Country/Territory: Brazil
Objective: To find out who consumes counterfeit products, why they are consumed, and whether consumers are aware of the consequences of counterfeit goods consumption.
Sample: 1.000 households in 70 cities and 9 metropolitan regions
Methodology: Survey

Main Findings

In 2006, 42% of consumers bought at least one pirated product. 93% indicated that price is the decisive factor when buying counterfeits. The most-often consumed counterfeit goods were: CDs (with 86% of counterfeit buyers having purchased pirated CDs), followed by DVDs (35%), glasses (6%), watches (6%), clothes (5%), shoes (5%), and toys (5%).

Counterfeit buyers and non-counterfeit buyers reported that they were most likely to reject fakes of the following products: electronic devices (49%), software (37%), DVDs (35%), perfumes (30%), car parts (30%), cigarettes (26%), CDs (25%), and clothes (25%).

66% of consumers affirmed that the consumption of pirated goods can have negative consequences: 83% were aware of tax evasion related to counterfeits; 83% believed that counterfeits hurt the manufacturers/artists; 70% associated counterfeiting with organised crime. Overall, 47% were satisfied with the pirated products acquired.

Those not buying fakes gave the following reasons for not doing so: “low quality” (42%), “lack of warranty” (14%), “negative effect on genuine vendors” (5%), “fear that money saved with counterfeit not outweighing possible damage” (5%), and “fear of prosecution for buying an illegal product” (3%).

[Date Added: Jan 20, 2009 ]