IP Outreach Research > IP Crime


Title: ACG Attitudes Survey 2003 - How do fakes affect the business world?
Author: [Maxima International]

Anti-Counterfeiting Group (ACG)

Year: 2003


Subject/Type: Counterfeiting
Focus: Aircraft and Auto Parts, Apparel and Shoes, Beverages, Brands (non-deceptive counterfeits), Consumer Electronics / Electronic Equipment, Fashion Accessories, Food Products, Medicines and Medical Devices, Necessity Goods, Personal Care Products, Tobacco Products, Toys, Watches
Country/Territory: United Kingdom
Objective: To examine UK business attitudes and responses to counterfeiting.
Sample: City analysts, marketing directors and brand protection managers
Methodology: Interviews

Main Findings

City analysts felt that the following products were most vulnerable to counterfeiting: watches (with 94% of city analysts agreeing that watches were particularly vulnerable to being counterfeited), perfumes/cosmetics (92%), designer clothing/sportswear/footwear (92%), leather goods (90%), spectacles (90%), DVDs/videos (90%), music/sound recordings (88%), computer software/games (88%) and toys (71%).

Computer hardware (25%), financial services (25%), durable/white goods (23%), aviation spare parts (13%) and insurance (13%) were deemed less prone to being faked.

According to the city analysts surveyed, companies should focus more on the following issues to protect their brands: “grey/parallel markets in their goods” (83%), “monitoring the web” (67%), and “protecting patents/trademarks” (67%).

A majority of brand protection managers thought that the biggest driver for counterfeit demand was consumer perception that the price of genuine articles is too high. 93% believed that the main drivers for fake supply were the high profit margin and the relatively low risk involved; over half cited lack of government action as a major contributor to the supply of counterfeits. 88% would like to see the government doing more to protect brands.

The Internet is apparently not a major concern of brand protection managers: one in four of them was not concerned with the sale of fakes on the Internet, and nearly 20% of the companies represented did not even monitor the Internet. Only 4% used specialist Internet surveillance companies to assist then in protecting their brands online.

58% of brand protection managers thought that their brands could be counterfeited with some ease, if not extremely easily.

[Date Added: Nov 20, 2008 ]