IP Outreach Research > IP Crime


Title: Digital & Physical Piracy in GB - Wave 5: November 2007
Author: [Ipsos MORI]

UK Film Council

Year: 2007


Subject/Type: Piracy
Focus: Film
Country/Territory: United Kingdom
Objective: To assess the scale and impact of video piracy in the UK, and to get a better understanding of the motivations and behaviour of the people who engage in it.
Sample: 2.000 nationally and regionally representative adults aged 15+
Methodology: At home interviews

Main Findings

In 2007, overall film/TV series piracy levels were at 32% of the population (versus 29% in 2006): almost a third of the overall population was involved in any form of piracy during the past 12 months. In general, piracy incidence was much greater for films, as opposed to TV series.

While physical piracy (buying counterfeit/home copied DVDs) is on a slightly declining trend (at around 10%), there was a year-on-year increase in digital piracy (downloading/streaming/copying at home: 16%), with unofficial film/TV series downloading at 7%, and copying/burning at 3%. Secondary piracy (borrowing/viewing an illegal copy) has somewhat increased over time, with 23% having borrowed/viewed unofficial films/TV series in the past 12 months.

If they had been unable to view an unofficial film version, respondents would have: viewed it in the cinema (18%), bought it on DVD (16%), rented it on DVD (15%), or viewed it on terrestrial TV (11%). 17% would not have watched it at all.

If they had been unable to view an unofficial TV series version, respondents would have: watched it on terrestrial TV (32%), bought it on DVD (14%), or waited until on satellite TV/borrowed the DVD (12% each). 9% would not have watched it at all.

Almost one in four respondents (23%) claims that she/he has seen/been offered a pirate DVD in the last 12 moths. About 10% actually buy counterfeit DVDs, commonly at car boot sales or in the street; typical buyers are male, aged 15-34, with children under 6.

The most popular reasons given for watching counterfeit/home copied films/TV series were their lower price and the wider selection of films/series available. The most often invoked reasons against watching pirated films/TV series were preference to own the original version and concerns about sellers (“it’s giving money to criminals”, “don’t trust the people selling them”).

Downloading piracy remained stable for films, but increased for TV series. Downloaders are more likely to be male and to be under 34 than the overall population. 7.4% or respondents engaged in DVD burning at home. The main reasons against downloading given were: “don’t know how to do it”, and “quality is not as good”.

[Date Added: Nov 20, 2008 ]