IP Outreach Research > IP Crime
Reference
Title: | Counterfeiting in the United States: Consumer Behaviors and Attitudes (Focus on Los Angeles) |
Author: | [The Gallup Organization] |
Source: | U.S. Chamber Global Intellectual Property Center |
Year: | 2007 |
Details
Subject/Type: | Counterfeiting, Piracy |
Focus: | Aircraft and Auto Parts, Apparel and Shoes, Beverages, Brands (non-deceptive counterfeits), Consumer Electronics / Electronic Equipment, Fashion Accessories, Film, Food Products, Medicines and Medical Devices, Music, Personal Care Products, Software, Tobacco Products, Toys, Video Games, Watches |
Country/Territory: | United States of America |
Objective: | To understand the extent of counterfeit purchases in the last year, who buys them, the estimated loss of revenues by US manufacturers and the government, attitudes and perceptions towards counterfeiting and laws against it, and feelings and attitudes towards anti-counterfeiting messages. |
Sample: | 892 US adults aged 18 and older from the Los Angeles metropolitan area |
Methodology: | Computer-assisted telephone interviewing over three years |
Main Findings
In Los Angeles, about 25% of adults report having bought some type of counterfeit product within the past 12 months, with pirated music/movies and brand name clothing/bags/footwear being most popular. The most common reasons given for buying pirated products rather than originals are: "easily available" (73%), "price for genuine product was too high" (58%), "wanted to buy same quality at better price" (43%).
Elements of anti-counterfeiting messages deemed most effective are: counterfeit products may be dangerous or defective; the trade in counterfeit goods helps fund terrorist activities/organised crime.
72% of respondents are in favour of stricter counterfeiting and piracy laws (only 3% favour making them less strict; 25% prefer to leave them as they are). Slightly over eight in ten respondents think that buying counterfeits should be illegal, and 65% approve of criminal penalties for knowingly buying counterfeit products.
[Date Added: Oct 22, 2008 ]