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IP Outreach Research > IP Crime

Reference

Title: Fake brands recognising a real trend
Author: Sarah Boumphrey [Synovate and TeleNations Global]
Source:

Euromonitor International
http://www.euromonitor.com/Fake_brands_recognising_a_real_trend

Year: 2007

Details

Subject/Type: Counterfeiting
Focus: Apparel and Shoes, Brands (non-deceptive counterfeits), Consumer Electronics / Electronic Equipment, Fashion Accessories, Luxury Goods, Music, Personal Care Products
Country/Territory: Hong Kong, China, Serbia, United Arab Emirates, United States of America
Objective: To examine attitudes toward counterfeit goods in multiple countries.
Sample: 1.600 consumers in four countries
Methodology: Telephone interviews

Main Findings

Over two thirds of US consumers felt that there was nothing wrong in buying counterfeits; in the United Arab Emirates (UAE), Serbia and Hong Kong 53%, 41% and 25%, respectively felt that there was no problem with fake brand buying. 57% of US respondents admitted to having bought fakes, while 42% did so in Hong Kong and 81% in the UAE. Brand name clothing is the most popular product sector for counterfeits, according to consumers in the United States and the United Arab Emirates. An overwhelming majority of respondents thought that sales of fakes were driven by their low price; only a third perceived fakes to be of a quality similar to that of the originals.

[Date Added: Aug 12, 2008 ]

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