IP Outreach Research > IP Crime

Reference

Title: Global Consumer Perception Research: Attitudes On Counterfeit Software
Author: [TNS]
Source:

Microsoft
http://www.microsoft.com/presspass/presskits/antipiracy/docs/perception_study.pptx

Year: 2010

Details

Subject/Type: Piracy
Focus: Software
Country/Territory: Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, International, Italy, Japan, Mexico, Netherlands, Poland, Republic of Korea, Russian Federation, Spain, Turkey, United Kingdom, United States of America
Objective: To learn more about consumer perceptions about counterfeit software.
Sample: 38,000+ consumers over the age of 18
Methodology: Online survey

Main Findings

Consumers know the difference between genuine and counterfeit software (two thirds considered that there is a real difference between counterfeit and genuine software) and think that genuine software performs better (in terms of security, reliability and maintenance).

Consumers are more likely to recommend genuine rather than counterfeit software, with 82% recommending to “buy genuine software, even if it costs more”. Three quarters of respondents considered counterfeit software unsafe, with risks such as data loss, identity theft and funding of crime.

[Date Added: Feb 7, 2011 ]