IP Outreach Research > IP Crime


Title: O Consumo de Produtos Piratas no Brasil 2010
Author: [IPSOS]

Federação do Comércio do Estado do Rio de Janeiro

Year: 2010


Subject/Type: Counterfeiting, Piracy
Focus: Aircraft and Auto Parts, Apparel and Shoes, Consumer Electronics / Electronic Equipment, Fashion Accessories, Film, Music, Personal Care Products, Software, Tobacco Products, Toys, Watches
Country/Territory: Brazil
Objective: To find out who consumes counterfeit products, why they are consumed, and whether consumers are aware of the consequences of counterfeit goods consumption.
Sample: 1,000 households in 70 cities and 9 metropolitan regions
Methodology: Survey

Main Findings

In 2010, 48% of Brazilian consumers bought at least one fake product (6% more than in 2006 and 2007). 94% indicated that price is the decisive factor when it comes to buying counterfeits. The most-often consumed fake goods were: CDs (with 79% of counterfeit buyers reporting to buy fake CDs), followed by DVDs (77%), sunglasses and shoes/fashion accessories (both 7%), clothes (6%) and watches (5%).

Overall, younger (< 45 years old) and male respondents were more likely to have bought counterfeit products, but the difference between male and female consumers is becoming negligible. The influence of education level and income on the likelihood of buying fakes varied.

Surveyed consumers reported that they were most likely to reject fakes of the following products: consumer electronics (35%), perfumes (27%), DVDs, CDs, sunglasses and cigarettes (19% each).

60% of consumers affirmed that the consumption of pirated goods can have negative consequences: 79% believed that piracy and counterfeiting negatively affects genuine manufacturers/artists; 75% were aware of tax evasion related to counterfeits; 68% felt that counterfeiting hurts legitimate businesses; 60% associated counterfeiting with organized crime; and 56% affirmed that counterfeiting causes unemployment. 49% said that they are aware that fake products can be a serious health hazard.

Those not buying fakes gave the following reasons for not doing so: “low quality” (48%), “lack of warranty” (11%), “negative effect on genuine vendors” (9%), “fear that money saved with counterfeit not outweighing possible damage” (6%), and “fear of prosecution for buying an illegal product” (4%).

[Date Added: Dec 8, 2010 ]