IP Outreach Research > IP Crime
Reference
Title: | Cost-Benefit Models of Stakeholders in the Global Counterfeiting Industry and Marketing Response Strategies |
Author: | Lyn S Amine [Saint Louis University], Peter Magnusson [Northern Illinois University] |
Source: | Multinational Business Review 15, no. 2: 63-85 |
Year: | 2007 |
Details
Subject/Type: | Counterfeiting |
Focus: | Brands (deceptive counterfeits), Brands (non-deceptive counterfeits) |
Country/Territory: | United States of America |
Objective: | To develop an analytical framework depicting the relationship between intellectual property (IP) owners and consumers and suggest anti-counterfeiting outreach strategies for different target audiences. |
Sample: | - |
Methodology: | Literature review |
Main Findings
Suggest four different anti-counterfeiting outreach strategies depending on consumer and IP owner perceptions of the counterfeit product. For non-deceptive counterfeits with high risk to IP owners suggest conduction of "bottom-of-the-pyramid" marketing. For non-deceptive counterfeits with low risk to IP owners suggest reporting/co-opting/ignoring the source. For deceptive counterfeits with high-risk to IP owners, suggest identifying, attacking and removing the source. For deceptive counterfeits with little risk for IP owners suggest educating consumers and re-directing demand.
[Date Added: Aug 12, 2008 ]