IP Outreach Research > IP Crime
Reference
| Title: | Top three reasons we choose illegal downloads |
| Author: | [CoreData] |
| Source: | |
| Year: | 2010 |
Details
| Subject/Type: | Piracy |
| Focus: | Film, Music |
| Country/Territory: | Australia |
| Objective: | To find out why people turn to the web to get TV shows, movies and music without paying for them. |
| Sample: | 7,000+ respondents who said they had illegally downloaded or streamed TV shows, movies or music in the past 12 months |
| Methodology: | Online survey |
Main Findings
Convenience and price are the main factors driving illegal downloading/streaming of TV shows, movies and music.
The top five reasons given for illegally downloading/streaming TV shows were: “having to wait too long to see it on TV” (50.7%), “ability to watch it at all times” (41.5%), “avoiding advertisements” (38.9%), “content not shown on TV at all” (35.9%) and “it’s convenient”(35.6%).
The top five reasons given for illegally downloading/streaming movies were: “going to the cinema is too expensive” (43.5%), “it’s convenient” (42.4%), “ability to watch it at all times” (42.4%), “it’s free” (28.7%) and “it’s and old movie I can’t find on DVD or Blu-ray” (25.8%).
The top five reasons given for illegally downloading/streaming music were: “I want it in MP3 format without copy protection” (43.2%), “it’s convenient” (37.0%), “CDs are too expensive” (36.5%), “it’s free” (33.2%), and “trying before buying” (28.2%).
The willingness to pay for a convenient legal downloading/streaming option is highest for movies (with 78.3% willing to pay). For TV shows and music, 66% reported being prepared to pay for a legal alternative.
[Date Added: May 25, 2010 ]