IP Outreach Research > IP Crime
Reference
Title: | Report on a Public Opinion Survey on a Graduated Response System Approach to Online Copyright Infringement |
Author: | [APCO Asia Ltd] |
Source: | International Federation Against Copyright Theft - Greater China (IFA©T-GC) |
Year: | 2010 |
Details
Subject/Type: | Piracy |
Focus: | Film, Music, Software, Video Games |
Country/Territory: | Hong Kong, China |
Objective: | To gauge the public’s views on the "graduated response systems" approach and internet usage. |
Sample: | 1,000 members of the general public aged between 15 and 60 |
Methodology: | Telephone Survey |
Main Findings
60% of respondents reported downloading content from the Internet (movies, TV programs, music, games and software), much of which is downloaded without permission of the copyright owner: only 16% stated that their downloads did not infringe copyright. Music is the content most often downloaded (47.1%), followed by software (21.8%), movies (10%), TV programs (9.5%) and games (9.3%). Downloading unauthorized content is more prevalent among younger people (15-34 age group) than among older age groups (35 or above).
To combat downloading of unauthorized content, a majority of survey respondents (57.1%) supports the implementation of a graduated response system (deals with illegal online file sharing by an escalating series of educational notices and sanctions against identified repeat infringers). 71% said they would likely stop downloading unauthorized content if a graduated response system were introduced (12.5% would not). However, before they were told what a graduated response system was, only 13% said they had heard of it. Overall, 44.5% of respondents consider a graduated response system an effective way to stop illegal downloading, whereas 23.7% do not think so, and 26.1% are unsure.
[Date Added: May 6, 2010 ]