IP Outreach Research > IP Crime


Title: O Consumo de Produtos Piratas no Brasil 2009
Author: [IPSOS]

Federação do Comércio do Estado do Rio de Janeiro

Year: 2009


Subject/Type: Counterfeiting, Piracy
Focus: Aircraft and Auto Parts, Apparel and Shoes, Consumer Electronics / Electronic Equipment, Fashion Accessories, Film, Music, Personal Care Products, Software, Tobacco Products, Toys, Watches
Country/Territory: Brazil
Objective: To find out who consumes counterfeit products, why they are consumed, and whether consumers are aware of the consequences of counterfeit goods consumption.
Sample: 1.000 households in 70 cities and 9 metropolitan regions
Methodology: Survey

Main Findings

In 2009, 46% of Brazilian consumers bought at least one fake product (4% more than in 2006 and 2007). 94% indicated that price is the decisive factor when it comes to buying counterfeits. The most-often consumed fake goods were: CDs (with 78% of counterfeit buyers reporting to buy fake CDs), followed by DVDs (68%), shoes/fashion accessories (6%), perfumes (5%), watches (5%), and clothes and sunglasses (4% all).

Surveyed consumers reported that they were most likely to reject fakes of the following products: consumer electronics (38%), perfumes (29%), shoes/fashion accessories and sunglasses (23% each).

66% of consumers affirmed that the consumption of pirated goods can have negative consequences: 85% believed that piracy and counterfeiting negatively affects genuine manufacturers/artists; 82% were aware of tax evasion related to counterfeits; 78% felt that counterfeiting hurts legitimate businesses; 69% associated counterfeiting with organised crime, and 63% affirmed that counterfeiting causes unemployment. 41% said that they are aware that fake products can be a serious health hazard.

Those not buying fakes gave the following reasons for not doing so: “low quality” (45%), “lack of warranty” (24%), “negative effect on genuine vendors” (10%), “fear that money saved with counterfeit not outweighing possible damage” (7%), and “fear of prosecution for buying an illegal product” (4%).

[Date Added: Mar 9, 2010 ]