IP Outreach Research > IP Crime


Title: Sondagem de Opinião do Consumidor: Natal 2008
Author: [Fecomércio Minas]


Year: 2008


Subject/Type: Counterfeiting, Piracy
Focus: Apparel and Shoes, Consumer Electronics / Electronic Equipment, Fashion Accessories, Film, Music, Personal Care Products, Software, Toys, Video Games, Watches
Country/Territory: Brazil
Objective: To find out about consumer behaviour concerning purchases of fake products.
Sample: 300 representative consumers from Belo Horizonte
Methodology: Questionnaire

Main Findings

22.5% of consumers in Belo Horizonte reported to have the intention to buy fake products for Christmas, while 77.5% did not have this intention. The most popular fake products are: CDs (with 31.1% of those planning to acquire fake products intending to buy them), followed by DVDs (17.6%), toys (16.2%), clothes (10.8%), perfumes (6.8%), shoes (5.4%), consumer electronics (4.1%), and sunglasses/watches (2.7%).

[Date Added: Mar 9, 2010 ]