IP Outreach Research > IP Crime
|Title:||Consumer Purchase of Pirated VCD: Do Non-Price Factors Matter?|
|Author:||Hasnizam Shaari and Fairol Halim [Universiti Utara Malaysia]|
International Journal of Business and Society 7, no. 2: 119-131
|Objective:||To discover the non-price factors that affect consumer purchases of pirated VCDs.|
|Sample:||180 consumers who had knowingly purchased pirated VCDs|
|Methodology:||Questionnaires distributed at shopping malls|
Price is a major factor motivating consumers to purchase pirated VCDs. The high price differential between pirated VCDs and originals plays a major role in determining the number of pirated VCDs purchased by the consumer.
Consumer purchase of pirated VCDs is directed by value consciousness towards the product. From the consumer's point of view, buying the cheaper product is being a "wise shopper" and it is value for money to them.
[Date Added: Aug 12, 2008 ]