IP Outreach Research > IP Crime
Reference
Title: | Consumer misbehavior: why people buy illicit goods |
Author: | Nancy D Albers-Miller [University of North Texas] |
Source: | Journal of Consumer Marketing 16, no. 3: 273-287 |
Year: | 1999 |
Details
Subject/Type: | Counterfeiting |
Focus: | Brands (non-deceptive counterfeits), Consumer Electronics / Electronic Equipment |
Country/Territory: | United States of America |
Objective: | To evaluate the most important variables in the decision to purchase illicit goods. |
Sample: | 91 employed MBA students |
Methodology: | Anonymous questionnaire |
Main Findings
Peer pressure was the most significant predictor of behaviour with all respondents being most likely to engage in illicit behaviour if pressured by their peers to do so. The type of product and price were also significant predictors.
[Date Added: Aug 12, 2008 ]