IP Outreach Research > IP Crime


Title: 2008 Digital Entertainment Survey
Author: [Entertainment Media Research]


Year: 2008


Subject/Type: Piracy
Focus: Film, Music, Software, Video Games
Country/Territory: United Kingdom
Objective: To obtain a comprehensive snapshot of entertainment and digital activity in the UK today, and to investigate the behaviour, trends, preferences and attitudes across all forms of entertainment activity.
Sample: 1.608 representative UK respondents
Methodology: Large-scale online survey

Main Findings

Internet music piracy and watching pirate DVDs of movies are the most common unauthorised digital activities respondents reported (with 29% regularly, occasionally or rarely engaging in them), followed by online sharing of movies/TV programmes (21%) and games/software (14%). Piracy incidence is strongest among younger consumers, particularly males under 25.

The emotional attachment to illegal software/games sharing is highest (with 28% of respondents engaging in this activity indicating that they would either never stop or hate to stop), followed by that to illegal music and movies/TV programmes file sharing (25% each). 20% would never stop watching pirate DVDs or hate to stop doing so.

The most effective piracy deterrents seem to be the "receipt of a cease and desist warning from the ISP" (with 70% considering it a reason to stop) and a "better (perceived) chance of getting caught" (66%). While almost two in three respondents reportedly get concerned about stories in the news about people being prosecuted, and 57% state that this makes them less likely to pirate, still more than two thirds (68%) believe that the likelihood of being caught downloading unauthorised content is very small.

Reasons given for not using legal downloading sites are that legal sites do not have the content range of illegal ones' (70%), that illegal downloading is faster than the legal alternatives (68%), and that legal sites do not offer what the consumer wants (64%).

Familiarity with "Digital Rights Management" (DRM) is still relatively low, with barely 20% claiming a good understanding of what it is, and 53% never having heard of it (though 51% of those having at least heard of it claim a much better understanding than they used to have one year ago). About one in two respondents familiar with DRM feels that it compromises privacy (54%) and/or invades consumer rights (50%). 42% think that consumers may eventually get used to it.

[Date Added: Aug 22, 2008 ]