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IP Outreach Research > IP Creation

Reference

Title: Teen Content Creators and Consumers
Author: Amanda Lenhart and Mary Madden [Pew Internet & American Life Project]
Source:

http://www.pewinternet.org/pdfs/PIP_Teens_Content_Creation.pdf

Year: 2005

Details

Subject/Type: Creativity
Focus: Arts
Country/Territory: United States of America
Objective: To increase the understanding of youth as both creators and consumers of Internet content.
Sample: 1.100 randomly selected parent-child (aged 12-17) pairs
Methodology: Telephone interviews

Main Findings

Internet-using American teens are prolific content creators: 57% of them report having done one or more of the following online content-creating activities: firstly, "creating a blog" (19% of online teens have created their own blog, while only 7% of their adult counterparts say the same). Blogging is especially popular among girls aged 15 to 17 and frequent Internet users. Active bloggers are usually tech-savvy and intrepid internet explorers from technologically rich households with their own computer at home, which they use in a private space. 57% of them update their blogs once a week or more often. Interestingly, they also seem to be more concerned about copyright (52% reporting to care about copyright) than their non-blogging counterparts (with just 37%).

Secondly, "creating a personal webpage" (22%; most popular with daily Internet users); thirdly, "creating a webpage for somebody else" (32%; particularly frequent Internet users); fourthly, "sharing original content they created themselves online" (33%; in particular bloggers and urban female teens with broadband connexions who use the Internet frequently).

Finally, "remixing content found online into a new creation" (19%; equally prevalent across genders, ages and socioeconomic groups, but more widespread among bloggers and frequent Internet users).

[Date Added: Aug 18, 2008 ]