IP Outreach Research > IP Crime
|Title:||The 2006 Digital Music Survey|
|Author:||Russell Hart and Steve Evans [Entertainment Media Research]|
|Objective:||To test consumer tastes and purchasing behaviour.|
|Sample:||3.000+ music consumers|
13% of downloaders have stopped buying music CDs, 30% buy fewer CDs and 13% buy more. 26% sample music online before purchasing a CD. 59% of legal downloaders buy downloads in order to get music immediately. Generally, CDs are still perceived to be more valuable than downloads. Reasons for not downloading include: perceived as too expensive (30%), concern with virus/security (19%), need more information on how it works (19%).
Illegal downloading only decreased from 40% in 2005 to 36% in 2006. 56% of illegal downloaders (but only 50% of teens) claim they will download less in the future. Most consumers are not fully clear on the laws about downloading: 70% have a rough understanding of the law, 20% a poor one and 13% none at all. 64% of both legal and illegal downloaders are "concerned" about the law. However, 26% of downloaders with a complete or good understanding of the law reported that they "couldn't care less" about it.
[Date Added: Aug 12, 2008 ]