IP Outreach in Practice > IP Crime
Overview
Organizer: | Pfizer |
Country/Territory: | Netherlands (Kingdom of the) |
Language: | Dutch |
Focus: | Medicine Counterfeits |
Outreach Tools: | Films / Videos, Website |
Target Audience: | Consumers, General Public |
Details
"Neppillen.nl" website (launched in 2006) to raise consumer awareness about the health risks that fake (erectile dysfunction) medicines pose; features general information, a poll and a video of a pharmacist explaining the dangers of taking counterfeit pills
Links
[Date Added/Updated: Mar 31, 2009]