IP Outreach in Practice > IP Crime

Overview

Organizer: Fondation de la Haute Horlogerie, Federation of the Swiss Watch Industry (FHS)
Country/Territory: Austria, China, Germany, Greece, Hong Kong, China, India, International, Israel, Italy, Japan, Kazakhstan, Kuwait, Lebanon, Mexico, Morocco, Netherlands, Philippines, Portugal, Qatar, Romania, Russian Federation, Singapore, Spain, Switzerland, United Arab Emirates, United States of America, Venezuela (Bolivarian Republic of), Viet Nam
Language: Chinese
English
French
German
Japanese
Portuguese
Spanish
Focus: General Counterfeits
Outreach Tools: Campaign, Media Coverage, Posters / Printed Materials, Print / Radio / TV PSAs
Target Audience: Consumers, General Public

Details

"Fake watches are for fake people" international anti-counterfeiting campaign (launched 2009) aimed at informing the public about the damage caused by counterfeit watches

Slogan: "Be authentic. Buy real."

[Date Added/Updated: Sep 7, 2009]