IP Outreach in Practice > IP Crime
|Organizer:||Fondation de la Haute Horlogerie, Federation of the Swiss Watch Industry (FHS)|
|Country/Territory:||Austria, China, Germany, Greece, Hong Kong, China, India, International, Israel, Italy, Japan, Kazakhstan, Kuwait, Lebanon, Mexico, Morocco, Netherlands, Philippines, Portugal, Qatar, Romania, Russian Federation, Singapore, Spain, Switzerland, United Arab Emirates, United States of America, Venezuela (Bolivarian Republic of), Viet Nam|
|Outreach Tools:||Campaign, Media Coverage, Posters / Printed Materials, Print / Radio / TV PSAs|
|Target Audience:||Consumers, General Public|
"Fake watches are for fake people" international anti-counterfeiting campaign (launched 2009) aimed at informing the public about the damage caused by counterfeit watches
Slogan: "Be authentic. Buy real."
[Date Added/Updated: Sep 7, 2009]