IP Outreach in Practice > IP Crime
Overview
Organizer: | Recording Industry Association of New Zealand (RIANZ) |
Country/Territory: | New Zealand |
Language: | English |
Focus: | Music Piracy |
Outreach Tools: | Awards / Scholarships / Grants, Campaign, Competitions, Films / Videos, Posters / Printed Materials, Social media, Website |
Target Audience: | General Public, Kids / Tweens / Teens, School Teachers |
Details
"Lovemusic.co.nz" education website: brings together to one place news, competitions and info from the record companies, artists and music providers in New Zealand; includes "I.P. & Copyright", "Keeping Safe Online" ("Dangers of Peer-2-Peer Software", "Is My Child's Music Legal?", "Your Child and the Internet") information sections, competitions, FAQs, links to online music sites
"BRN>BRNT - Its A Crime Against Our Music" anti music piracy campaign (2001): focused on people (mainly young New Zealanders aged between 12 and 24) who are tempted to burn CDs from MP3s or by copying and sell or give them away; uses a website, posters, animation clips, events, as well as notices on CDs and music stores to get its message across
[Date Added/Updated: Jan 12, 2010]