IP Outreach in Practice > IP Crime
|Organizer:||Verband Deutscher Maschinen- und Anlagenbau (VDMA)|
|Country/Territory:||Austria, China, France, Germany, International, Italy, Luxembourg, Netherlands, Russian Federation, Spain, Switzerland, Turkey, United Kingdom|
|Outreach Tools:||Brochures / Guides, Campaign, Posters / Printed Materials, Website|
|Target Audience:||Consumers, Rightholders, SMEs|
"Pro Original" campaign highlighting the benefits of using only original technology (quality, innovation, efficiency, experience, safety); slogans: "Choose the Original - Choose Success", "Be sure it's original technology!", "Original technology - Results you can rely on"
Brochure: "Be sure it's original technology"
Campaign manuals and materials for SMEs/rightholders
[Date Added/Updated: Nov 14, 2008]