IP Outreach in Practice > IP Crime

Overview

Organizer: Verband Deutscher Maschinen- und Anlagenbau (VDMA)
Country/Territory: Austria, China, France, Germany, International, Italy, Luxembourg, Netherlands, Russian Federation, Spain, Switzerland, Turkey, United Kingdom
Language: Chinese
English
German
Russian
Focus: General Counterfeits
Outreach Tools: Brochures / Guides, Campaign, Posters / Printed Materials, Website
Target Audience: Consumers, Rightholders, SMEs

Details

"Pro Original" campaign highlighting the benefits of using only original technology (quality, innovation, efficiency, experience, safety); slogans: "Choose the Original - Choose Success", "Be sure it's original technology!", "Original technology - Results you can rely on"

Brochure: "Be sure it's original technology"

Campaign manuals and materials for SMEs/rightholders

[Date Added/Updated: Nov 14, 2008]