IP Outreach in Practice > IP Crime

Overview

Organizer: Finnish Customs
Country/Territory: Finland
Language: English
Finnish
Swedish
Focus: General Counterfeits, Medicine Counterfeits
Outreach Tools: Posters / Printed Materials, Print / Radio / TV PSAs, Spokespersons / Spokescharacters
Target Audience: Consumers, General Public, Tourists

Details

Anti-counterfeiting poster campaign emphasising the risks and societal costs that are involved in the use of counterfeit products (2007): "Price vs. Quality" (featuring Finnish vocalist Mr. Lordi); "Gambling with your health"; "Selling counterfeit products is illegal"; "Buy pirated goods - support drug trade"; "Would you risk his life?"; "Your job is at stake because of counterfeit products"

[Date Added/Updated: Oct 20, 2009]