IP Outreach in Practice > IP Crime
|Focus:||General Counterfeits, Medicine Counterfeits|
|Outreach Tools:||Posters / Printed Materials, Print / Radio / TV PSAs, Spokespersons / Spokescharacters|
|Target Audience:||Consumers, General Public, Tourists|
Anti-counterfeiting poster campaign emphasising the risks and societal costs that are involved in the use of counterfeit products (2007): "Price vs. Quality" (featuring Finnish vocalist Mr. Lordi); "Gambling with your health"; "Selling counterfeit products is illegal"; "Buy pirated goods - support drug trade"; "Would you risk his life?"; "Your job is at stake because of counterfeit products"
[Date Added/Updated: Oct 20, 2009]