IP Outreach in Practice > IP Crime
Overview
Organizer: | National Association of Boards of Pharmacy (NABP) |
Country/Territory: | United States of America |
Language: | English |
Focus: | Medicine Counterfeits |
Outreach Tools: | Brochures / Guides, Films / Videos, Social media, Website |
Target Audience: | Consumers |
Details
"AWARxE" consumer protection program: educates and raises public awareness about rogue Internet drug outlets and counterfeit medications; includes a dynamic website, YouTube videos, a blog and media outreach, targeting both teenagers and adults (acquired in 2010)
"Dangerouspill.com" website: tips how to identify and report counterfeit drugs, and advice for buying medicine online (since 2006)
[Date Added/Updated: Oct 14, 2010]