IP Outreach in Practice > IP Crime
Overview
Organizer: | Motion Picture Association of America (MPAA), City of New York (NYC) |
Country/Territory: | United States of America |
Language: | English |
Focus: | Film Piracy |
Outreach Tools: | Campaign, Helpline / Hotline, Print / Radio / TV PSAs |
Target Audience: | Consumers, General Public |
Details
"Get the Real Picture: Don't Buy Illegal DVDs Off the Street" campaign (2007, 2008), including picture ads on bus shelters/the city's subway system; television/theatre/NYC taxi spots based on Titanic, The Sixth Sense and Happy Feet; and a hotline to report piracy
Links
http://www.nyc.gov/html/film/html/news/mpaa_psas.shtml
http://www.nyc.gov/html/film/html/news/050107_mayor_bloomberg_mpaa.shtml
http://www.nyc.gov/html/film/html/news/060108_get_the_real.shtml
[Date Added/Updated: Dec 3, 2012]