IP Outreach in Practice > IP Crime
Overview
Organizer: | International Federation Against Copyright Theft - Greater China (IFA©T-GC) |
Country/Territory: | China, Hong Kong, China |
Language: | Chinese English Japanese |
Focus: | Film Piracy |
Outreach Tools: | Brochures / Guides, Print / Radio / TV PSAs, Spokespersons / Spokescharacters, Website |
Target Audience: | Consumers |
Details
Distribution of refrigerator magnets featuring Hong Kong movie star Jackie Chan to legitimate buyers (Slogan: “Thank You for Purchasing Legitimate Movies. Your Action Determines the Future of the Film Industry!”)
"Encourage Creativity; Protect Movies; Together We Can: Stop Piracy!" anti-camcording campaign (2007), featuring actor Jim Chim
Brochures: "Illegal File-Sharing: The Risks Aren't Worth It", "Identifying Pirate CD/DVD"
Anti-piracy trailers ("What are you really burning", "Stop Movie Piracy", "Anti-piracy (Pele)", "Mission to Stop Piracy" (featuring Arnold Schwarzenegger and Jackie Chan), "Street People", "Downloader")
Links
http://www.ifact-gc.org/press_releases/2007/IFACT-GC_Anti-CamcordRel_Jun26_EN.pdf
http://www.ifact-gc.org/press_releases/2008/IFACT-GC_Release_Feb7_2008_Magnets%20Distribution.pdf
[Date Added/Updated: Dec 3, 2012]