IP Outreach in Practice > IP Crime
Overview
Organizer: | Software & Information Industry Association (SIIA) |
Country/Territory: | United States of America |
Language: | English |
Focus: | Software Piracy |
Outreach Tools: | Awards / Scholarships / Grants, Brochures / Guides, Campaign, Curriculum Materials, Films / Videos, Media Coverage, Posters / Printed Materials, Social media, Website |
Target Audience: | Consumers, Kids / Tweens / Teens, School Teachers |
Details
"Don’t Copy That Floppy" anti-piracy campaign (1992) and "Don't Copy That 2" sequel (2009) featuring MC Double Def DP ("the ultimate defender of creativity"); slogan: "it's not just a copy, it's a crime"; campaign includes a website, extended educational video and lesson plans for teachers, presence on social networks (Twitter, facebook)
"Don't Get Mad, Get Even" campaign (2007/2008): reward scheme for victims of auction fraud who purchased pirated software online and report counterfeit sellers
Anti-piracy posters: "My Daddy went to jail because of software piracy and all I got was this stupid t-shirt", "Copy Software Illegally and You Could Get This Hardware Absolutely Free", "Are You Certain Your Software Came Directly from an Authorized Source?"
Online "report software piracy" form, rewards of up to $1 million for reporting
Website: copyright and anti-piracy FAQ, copyright glossary, software buying guides, "what is piracy?" section
Links
http://archive.siia.net/piracy/
http://en.wikipedia.org/wiki/Don%27t_Copy_That_Floppy
http://www.siia.net/estore/10browse.asp?Category=Anti-piracy
[Date Added/Updated: Jan 9, 2012]